Next Generation Beverages is the brain child of four men from the NY/NJ metro area. One of them came up with the name of 'Next Generation', another came up with the name of 'Sin' for the vitality drink, the third came up with the name of 'Serenity' for the relaxation drink, and the fourth........I think he was the one that got them all together for dinner!
Their goal was simple: To revitalize the beverage industry with innovative products and marketing.
Both Sin and Serenity bring something new to the market. Sin is an energy drink---we actually use the word 'vitality drink' as regulars drinkers will realize how vital it will be for their night--aimed at those who want to embrace the night. Sin, with it's sleek can, elegant appearance, and dark nocturnal look make it perfect for those who do not want to miss the after party.
In Serenity, we bring you one of the first ever relaxation beverages. Serenity gives you the ability to unwind and relax--without the alcohol. Drink one after work or maybe after you finally put the children to bed. Finally, a drink to ease the stress of everyday life.
Executive Team:
Rich Wilson was most recently Director of Retail Sales, Eastern Division for Pepsi-Cola North America headquartered in Purchase, NY. Rich was responsible for the strategic development, marketing and execution of Pepsi-Cola’s liquid refreshment beverage portfolio in retail outlets throughout the Eastern states.
After attending the College of New Jersey, Rich began his 30+ year professional career at Pepsi-Cola and his contributions have resulted in the implementation of a wide variety of retail projects in the multi-billion dollar sector. Among his top clients were 7-Eleven, Pilot, Mapco, and the one of the largest wholesalers in the world, Costco.
Prior to re-joining Pepsi-Cola in 1998, Rich was one of the early executives who partnered with w/IBM to help develop information technology for retail supermarkets (Prodigy project) that today is known as the Internet. Prior to Pepsi, Rich was Director of National Sales Western Division for Allied Signal from 1996-98. He was a member of the acquisition team on Prestone. During his three years with Allied Signal, sales volume increased 37% and profitability increased 48%. Before Allied Signal, Rich was with Saatchi & Saatchi: Howard Marlboro Group as Vice President of Sales, Food and Beverage Division for six years. While there, he developed cutting edge merchandising/ marketing programs for Pepsi-Cola, Frito Lay and Coca-Cola worldwide.
His achievements are not solely based on beverage sales and technology advancements, as he is also committed to supporting organizations that are vital to the communities in which he lives and works. He has been involved with several charities (including Project H.O.M.E, The Holocaust Museum-Charter Member, Edwin Gould Services for Children and Families, Catholic Museum Foundation, Columbus Citizens Foundation and is currently a member of the Board of Directors for the USO of Metropolitan New York) throughout the NY metropolitan area.
Ross will be responsible for many day-to-day operations and decision making. He is an entrepreneur in the true sense of the word. For example, he planned and operated a warehouse & transportation/distribution company from the ground up. With terminals located throughout the country, these assets will be the backbone of Next Generation Beverage’s supply chain. His experience will be invaluable in the Company’s logistics and planning.
Additionally, Ross’s background includes sales planning and execution, with negotiation skills and experience that has helped him to cultivate strategic business relationships. He is a decisive team leader with extensive experience in recruiting and hiring owner operators, developing talent, and building collaboration. Additionally, he is a persuasive communicator with well-developed presentation and negotiation skills.
Ross’s impressive career in the transportation industry is a textbook example of growth by way of knowledge, experience and hard work. As owner and operator of BK Logistics Solutions since 2005, his responsibilities include sales, management and operations. Previously, he worked from 2003-05 as vice president of trucking operations at Nationwide CFS, Inc., of Port Newark, NJ, which had gross annual revenues of $3.5-$5 million. His responsibilities included sales, operations and collections, as well as management of all personnel. For two years prior, with O.S.T. Trucking, in Elizabeth, he had wide-ranging responsibilities including driver recruitment, employee hiring, pricing, sales and collection. During his tenure, annual revenues increased from $3.5 million to $4.5 million. He also opened a new terminal for O.S.T., responsible for all planning and execution of the process. Working with national carrier T.F.X. Inc., of Elizabeth, from 1995 to 2001, he began as a dispatch assistant/payroll clerk and worked his way to higher positions, eventually corporate-wide recognition as the company’s top terminal manager. At F&S Transportation, in Newark, Ross was owner/operator of a small fleet of five tractors from 1992-95. Academically, Ross attended Seton Hall University in South Orange, NJ.
Tom has owned and operated his own successful construction company for over 14 years. He possesses exception knowledge and skills with respect to technical issues and organizing resources. He also has vast experience in dealing with municipalities, engineering firms and operations. He will devote 50% of time to the Company and will be responsible for all financial and accounting responsibilities, as well as developing strategic alliances.
Nat is a successful entrepreneur with over 25 years of diversified experience in business and academia. He received a B.A. Degree from Rutgers University in 1980, a Masters Degree from Stevens Institute of Technology in 1983 and a Ph.D. from Stevens in 1987. Nat was employed by AT&T for 10 years holding a variety of managerial positions in the areas of Marketing, Strategic Planning, Organizational Development and Quality Control. He left AT&T in 1992 and formed Salvemini Associates. Inc., a Management Consulting Firm whose list of clients include Fortune 500 Companies from a broad range of industries. He subsequently formed, NJS Enterprises, Inc., a successful developer of residential condominium communities in Hudson County, New Jersey. Throughout his career, Nat has retained the position of Adjunct Professor of Management at Stevens. He has taught graduate-level courses in the areas of Management, Organizational Development, Leadership, Consumer Research and Quality Enhancement. Nat’s list of professional affiliations includes The Society for Human Resources Management, The American Management Association, The National Association of Home Builders and The National Association of Realtors.
Luis is responsible for the creation of all logos and artwork. He designed the layouts for cans, billboards, and print campaigns. He also manages SEO (search engine optimization) and oversees all websites.
From 2000-08, Luis was marketing/internet manager for Jack Daniels Motors in Fair Lawn, NJ. From 1998-2000, he was art director for Brimar Industries in Garfield, NJ; and from 1992-98 he was art screen printer for Chameleon Editions in Jersey City. In these positions, his responsibilities included creating marketing plans, managing SEO, creating graphics for point-of-sale items, printing preparation, logo creation, and supervision of personnel. Luis is proficient in all MS Office applications and numerous graphic applications, including Adobe Photoshop, Illustrator, Dreamweaver, Corel Draw, Corel PhotoPaint, MS FrontPage. Luis majored in graphic design/marketing at Kean University, in Union, NJ; and graphic design from Seton Hall University in South Orange, NJ.
