Next Generation Beverages is the brain child of four men from the NY/NJ metro area. One of them came up with the name of 'Next Generation', another came up with the name of 'Sin' for the vitality drink, the third came up with the name of 'Serenity' for the relaxation drink, and the fourth........I think he was the one that got them all together for dinner!
Their goal was simple: To revitalize the beverage industry with innovative products and marketing.
Both Sin and Serenity bring something new to the market. Sin is an energy drink---we actually use the word 'vitality drink' as regulars drinkers will realize how vital it will be for their night--aimed at those who want to embrace the night. Sin, with it's sleek can, elegant appearance, and dark nocturnal look make it perfect for those who do not want to miss the after party.
In Serenity, we bring you one of the first ever relaxation beverages. Serenity gives you the ability to unwind and relax--without the alcohol. Drink one after work or maybe after you finally put the children to bed. Finally, a drink to ease the stress of everyday life.
Rich Wilson was most recently Director of Retail Sales, Eastern Division for Pepsi-Cola North America headquartered in Purchase, NY. Rich was responsible for the strategic development, marketing and execution of Pepsi-Cola’s liquid refreshment beverage portfolio in retail outlets throughout the Eastern states.
After attending the College of New Jersey, Rich began his 30+ year professional career at Pepsi-Cola and his contributions have resulted in the implementation of a wide variety of retail projects in the multi-billion dollar sector. Among his top clients were 7-Eleven, Pilot, Mapco, and the one of the largest wholesalers in the world, Costco.
Prior to re-joining Pepsi-Cola in 1998, Rich was one of the early executives who partnered with w/IBM to help develop information technology for retail supermarkets (Prodigy project) that today is known as the Internet. Prior to Pepsi, Rich was Director of National Sales Western Division for Allied Signal from 1996-98. He was a member of the acquisition team on Prestone. During his three years with Allied Signal, sales volume increased 37% and profitability increased 48%. Before Allied Signal, Rich was with Saatchi & Saatchi: Howard Marlboro Group as Vice President of Sales, Food and Beverage Division for six years. While there, he developed cutting edge merchandising/ marketing programs for Pepsi-Cola, Frito Lay and Coca-Cola worldwide.
His achievements are not solely based on beverage sales and technology advancements, as he is also committed to supporting organizations that are vital to the communities in which he lives and works. He has been involved with several charities (including Project H.O.M.E, The Holocaust Museum-Charter Member, Edwin Gould Services for Children and Families, Catholic Museum Foundation, Columbus Citizens Foundation and is currently a member of the Board of Directors for the USO of Metropolitan New York) throughout the NY metropolitan area.
